I can’t believe it’s actually time for YALC mark 2! Can it really have been a whole year since we filled up a corner of Earl’s Court with mad UKYA fans and created something SO EXCITING that it had to continue FOREVERMORE? Well it’s really back again, and I couldn’t be more excited! I’ve got a bit of an Effie Trinket esque fancy dress look for one day and a Misfit boiler  suit which will finally be making an appearance after last year was too hot for it! We’ve got massive piles of books to sell, goodies to giveaway, and chats to be had for you, so let’s take a look at the many reasons you should hang out with Hot Key Books at YALC…

  • Samplers for all! We’ll be giving out bite size portions of TROLLHUNTERS by Daniel Kraus and movie director Guillermo del Toro, PLUS samplers of THE NEW JAMES DAWSON – ALL OF THE ABOVE, SQUEEE

  • EXCITING BOOKS FOR SALE! Just because they’re not published yet – who says we can’t let you lucky exclusive YALC audience buy them hey? They will also be massively bargainous, costing just £5 for a paperback and £10 for a hardback. Every purchase will also get you a FREE tote bag! We will have JUICY EARLY copies of:
    • MONSTERS by Emerald Fennell
    • COUNTING STARS by Keris Stainton
    • CLOUD 9 by Alex Campbell
    • THE BIG LIE by Julie Mayhew (This will actually be sold by Waterstones!)
    • WHEN I WAS ME by Hilary Freeman
    • BLACK CAIRN POINT by Claire McFall

PLUS we will have SIGNED copies of all three E Lockhart titles – WE WERE LIARS, THE DISREPUTABLE HISTORY OF FRANKIE LANDAU BANKS and triple signed HOW TO BE BAD!

  •  MERMAID HAIR!! That’s right, the dazzling hair whizzes from Bleach London will be coming to do free mermaid braids (Saturday 10am-12midday) and they’ll be armed with pastel hair crayons to add a bit of colour – these do work best on blonde or bleached hair, but roll on up whatever your hair colour! There are limited slots, so visit our stand on Friday or Saturday first thing to sign up – first come first served!

  • Laure Eve signing – you can catch the gorgeous FEARSOME DREAMER author Laure Eve at our stand in the book zone, on Sunday between 1-2pm for an informal extra signing!

  • Giveaways – stay tuned to Twitter to see how you can win lots of freebies across the weekend including the fantastic TROUBLE IS A FRIEND OF MINE by Stephanie Tromly and there will also be limited special giveaways of shiny hardbacks of TROLLHUNTERS. We will also have badges, bags, posters, sweets and hugs to giveaway from the stand so don’t forget to visit us!

  • Filming for ALL OF THE ABOVE – get thinking about what the word LOVE might mean to you – we’ll be getting as many people as possible involved in creating a video for James Dawson’s new title to celebrate all the kinds of love that make the world full of joy!

  • Book Swap – As with last year, we will have a selection of titles available to swap – don’t forget to bring a book with you and you can exchange it for one in our collection, and before you know it we’ll have an organic swap party all weekend!


  • Grave Robbing – We’ve got some very rare and highly anticipated proofs for THESE SHALLOW GRAVES by Jennifer Donnelly. How can I get my hands on those, I hear you ask? You’ll have to keep an eye on our Twitter for  instructions on how to track them down during YALC!



  • Oh, and did we mention a shed load of awesome authors on the programme? Don’t miss Matt Whyman, Hayley Long, Laura Dockrill, Julie Mayhew, Arabella Weir and James Dawson – plus our very own Sanne, or booksandquills as you may know her from YouTube will be running a workshop on booktubing for beginners! Check out the full YALC programme to find out more!

See you there YALCees!